Thursday, May 27, 2010

Apropos of Nothing at All: For a Bitter Life, Pt. III

Several years ago, Philip Anschutz's Foundation for a Better Life opened the Pandora's Box of non-sectarian positivity by launching a billboard campaign in the best (i.e., the worst) tradition of Norman Vincent Peale. Somehow, and no doubt inadvertently, most of the billboards were only mildly nauseating. (A few--no doubt even more inadvertently--were even educational [See])

But some of them simply cried out to have their sentimental cheeriness spanked right out of them with a good, old-fashioned parody paddle, thus making necessary the establishment of the Foundation for a Bitter Life--and its own line of billboards.

Parts I & II can be viewed at the following links:

Pt. I:
Pt. II:

Here's Part III ...

For a Better Life:

For a Bitter Life:

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